Category: Ad Tech
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Curated Publisher Pools – Brilliant or a Bust?
After reading the news about the reactions to the ANA transparency audit – including GroupM’s announcement that they’re only going to buy from inclusion lists and the overall focus on curated publisher pools to get quality over quantity – I’ve started to wonder whether these are real changes, or if we’re just looking at another…
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How Publishers Can Take Advantage of The Trade Desk’s Transformation in Price Floor Policy
The Trade Desk definitely seems to be on a course to try and change the makeup of the ad tech ecosystem. The demand-side platform, which left Google’s Open Bidding platform and launched its own competing product early last year, announced last week that it was making a change to how it would place bids for…